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Tesco Venture Brands : ウィキペディア英語版 | Tesco Venture Brands
Tesco venture brands are an advanced form of private label brands launched by Tesco in 2011 that do not carry the retailer name. These products fall under the category of Tesco venture brands and complement their current value, standard and finest ranges. Tesco venture branded goods are available in a wide range of industries from food to children's toys to sanitary products. Most of the brands are positioned as "premium goods" competing with existing premium branded goods. ==The Difference Between Private Label Branding and Venture Branding==
The concept of venture brands is a naming strategy that originates from private labels. Private labels are products or services that are manufactured or provided by one company for offer under another company's brand. Tesco venture brands are an evolution of this concept which attempts to disconnect the store name (Tesco) entirely from the product. Private label products are commonly associated with value for money however venture brands have been positioned as premium products, competing with existing premium named brands.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Tesco Venture Brands」の詳細全文を読む
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